Non-profit brand identity: design, presentations and digital assets
Deliverables:
Brand identity for non-profit network, Youth Power. Powerpoint presentations, stationery, press packs, promotional materials and digital assets.
Audience:
Stakeholders, network member organisations, funders, press and customers.
Challenge:
Design, develop and implement brand identity and marketing collateral. Project manage online and offline productions. Hire and oversee the work of external creatives.
Solution:
Worked within a team setting to develop a fully-fledged brand identity from a pre-designed logo. Designed stationery, press kits, presentations and promotional materials, also writing the marketing and communications copy. Project managed the development of websites, video productions and events, ensuring consistency in the brand expression and the customer experience at every touch point. Documented the brand’s activities taking photos and videos, creating a rich archive and social media content. Created blog posts, newsletters and collateral to support the efforts of the other team members.
For more samples of my work please check out my Visual Storytelling portfolio.
Logo and brand identity design
Deliverables:
Logo and brand identity for FayJay, a creative microbusiness.
Audience:
“Kids and kids-at-heart”.
Challenge:
Creating a logo that blends the distinct personalities of the founders, Phaedon (Fay) and Jeff (Jay), using the initials F and J. Incorporating layered concepts and a magical bird mascot inspired by the Eurasian Jay.
Solution:
Merged the fonts Tangier and Aviano to highlight the F and J and the concepts of fluidity and flight for the wordmark. Designed the mascot using the F for the wings and the J for the body. Used weighted lines for contrast and fluidity. Created variations and conducted a focus group to select the final concept. Developed the chosen design to create a balanced and recognisable mascot. Added colour blocks and gradients to highlight salient features and to represent the concepts and values the mascot needed to communicate. Placed the icon above the type, creating a dynamic, ascending triangular structure. Incorporated a blue-and-brown dotted line emphasising the symbolism of flight with a nod to airmail envelopes and the Eurasian Jay in designing the stationery and online assets.
For more samples of my work please check out my Visual Storytelling portfolio.
Video editing and YouTube thumbnails
Deliverables:
In-house news content video editing for ANSA, a prominent Italian non-profit news cooperative.
Challenge:
Create engaging news video edits with rapid hourly delivery, involving tasks like sourcing fitting footage, lip-synching interviews, adding intros, outros, lower thirds, animating still photos, and quick video editing.
Solution:
Developed speed and precision through hands-on experience. Mastered brief comprehension and efficient database navigation to locate relevant footage. Gained insight into each staff reporter’s workflow, streamlining editing.
YouTube thumbnails:
Designed YouTube thumbnails in Adobe Photoshop for diverse playlists showcasing my video production expertise, including concept, script, production, direction, camera work, editing, graphics, colour grading, sound enhancement, upload, and content writing. Maintained consistency with recurring design elements, using eye-catching heavy cap fonts, drop shadows for depth, colour blocking to match brand colours, and soft-cornered rectangular cut-outs for a playful touch and improved text readability.
Click on the carousel to view on YouTube.
For more samples of my work please check out my Visual Storytelling portfolio.
Fanzine article layout: newsletter and social media content
Deliverables:
Create articles for a fanzine that serves as a newsletter and social media content.
Audience:
Female professionals (mid-20s to mid-40s) who hold a sales, marketing, or managerial position and have a strong interest in creative products or services.
Challenge:
Boost awareness through regular graphic design products that also serve as social media content in multi-channel campaigns
Solution:
To engage clients in a saturated creative industry, we provide insight into FayJay’s creative and decision-making processes, adding value to their interaction with the brand. This is achieved through a fanzine concept that repurposes existing blog and social media content, presenting it in formats like Q&A or infographics, creating engaging, informative, and enjoyable reading material. Articles are designed in Adobe InDesign, each design varying to match individual content, offering insights and promoting products. They can also be repurposed for further blog and social media posts, maximising their impact.
For more samples of my work please check out my Visual Storytelling portfolio.
Publication design: layout, photo manipulation, typography
Deliverables:
Cover design for author John Loveridge’s personal family history book.
Challenge:
Create an attractive and coherent book cover featuring restored historical photos. Capture a sense of nostalgia and proud family history.
Solution:
Restored dozens of historical photographs for this publication, from which the client chose seven to feature on the cover.
Incorporated the silhouette of an oak tree, designed in Adobe Illustrator, as a platform for the front cover text, underscoring the concept of family trees.
Used image manipulation techniques in Adobe Photoshop to capture the aura of family history, referencing the style of fantasy oil painting illustrations.
Designed the title to look like a family heirloom. Mixed the turn-of-the-20th-century ornamental penmanship font P22 Zaner with ITC American Typewriter to emphasise the theme of research into vintage documents.
For more samples of my work please check out my Visual Storytelling portfolio.
Hero image: illustration and infographic
Deliverables:
Create an attention-grabbing hero image and a variation.
Audience:
Businesses seeking creative services.
Challenge:
Create a new hero image communicating FayJay’s product and USP at a glance. Make it simple, effective and attractive to a more business-oriented clientele.
Solution:
Sketched and researched until the right solution gave shape to the idea of blending infographics and illustration. Created in Adobe Illustrator, the infographic visually outlines the studio’s three core services, while the illustration embodies both the new company metaphor of FayJay as “Your creative ticket” and joy taking flight through the tools of creativity. Three diverse and gender-neutral characters serve as colour blocks, further highlighting the studio’s creative domains. Three different fonts reference the logo and the website, creating visual and conceptual harmony.
The first image aligns the colour blocks with FayJay’s brand identity through the blue background (Slide 2). The colour variation (Slide 3) extends the colour blocks into the background, highlighting each business aspect.
The hero image complements the accompanying text, elaborating on the studio’s value proposition, USP, and call to action.
Simplified the original design for this portfolio’s hero header, with colour blocks showing a diverse yet interconnected skill set. Maintained the flight/connection metaphor and used consistent design elements to guide user interaction.
For more samples of my work please check out my Visual Storytelling portfolio.
Product logo design
Deliverables:
Logo design for the FayJay illustration sub-brand “Baubily.”
Audience:
Etsy crafters, scrapbook makers, and card makers.
Product values:
Fun, Family, Holidays, Diversity, Nostalgia, Creativity, Decoration.
Challenge:
Introduce the concept of a “bauble family” to the target audience and convey the product’s essence through a wordmark logo.
Solution:
Researched fonts to capture the product’s style and values. Went straight into Adobe Illustrator and drafted two concepts. Used colours and strokes defining the illustrated characters to create a link between the logo and the product. Sent the concepts to a focus group which chose the first one. Developed the chosen wordmark, enhancing it with a bauble shape, and integrating “ily” as an extension of the bauble. Placed the tagline inside the bauble icon and gave it a friendly “smiling” roundness, following the bauble’s circular shape. Alluded to the diversity of the illustrated characters and the target audience through the rainbow colour gradient. Designed the packaging of the online and printed products.
For more samples of my work please check out my Visual Storytelling portfolio.
