Project brief

Yggy is a children’s toy character who will live in picture books, at first, but has plans to step beyond the pages in future. He is about 30 cm tall and made of a mixture of soft materials, of varying colours and textures, with sewn-on features.


Initially a 32-page children’s picture book for grown-ups. His first adventure is “Looking For My Eye”, where he has a need to explore the house of his family on a search for a precious object.

Creative process

Yggy’s character design evolved through sketching on paper until his proportions and features were fully formed, then recreated digitally in Photoshop.

Tools and media