Challenge: 

Design the visual communications of the FayJay partnership to reflect its new status as a fully-fledged creative studio. 

Audience:
Kids and kids-at-heart. 

Deliverables:
Deliver a brand-building workshop. Use the results to develop a brand identity that blends the distinct personalities of the FayJay founders, Phaedon (Fay) and Jeff (Jay). Create a logo incorporating layered concepts, the initials F and J, and a magical bird icon inspired by the Eurasian Jay. Include a logo and brand identity variation for the Etsy shop. Create a letterhead, stationery and various digital assets such as online banners and hero images, as needed.

Solution: 

Delivered a complete brand-building workshop where the basic identity of the FayJay brand and its marketing was roughed out. Proceeded to develop the logo starting from the wordmark. Mixed 2 typefaces highlighting the F and the J, 2 distinct but united personalities and well-built fluidity. Then I developed the icon along the same lines, building more layers of symbolism and meaning. Placed the icon above the type, creating a dynamic, ascending arrowhead structure. Developed stylistic guidelines allowing consistency and plenty of options to expand the brand’s visual language across diverse channels. The result is a playful yet professional brand identity, well-suited for the next stage in the life of the FayJay creative enterprise.