Challenge: 

Rebrand and relaunch the non-profit network, Youth Power. Support customer outreach, communicate with diverse audiences, publicise events and activities, create marketing collateral.

Audience:
Customers, member organisations, funders and press.

Deliverables:
Design and implement marketing communications and content. Include PowerPoint presentations, stationery, press packs, promotional materials and digital assets. Project manage and document online and offline events. Employ and manage third-party creatives. Support customers and stakeholders. Train customers in marketing communications.

Solution: 

Worked within a team setting to develop a fully-fledged brand identity from a pre-designed logo. Designed stationery, press kits, presentations and promotional materials, also writing the marketing and communications copy. Project managed the development of websites, video productions and events, ensuring consistency in the brand expression and the customer experience at every touch point. Documented the brand’s activities taking photos and videos, creating a rich archive and social media content. Created blog posts, newsletters and collateral to support the efforts of the other team members. The result was going from zero social media presence to a couple of thousand followers, well-attended events, employment and financing of local creatives. All marks of a successful rebrand with the organisation delivering on its mission to empower the local youth in terms of community, peace-building and opportunity.