Challenge: 

Conceptualise a poster to increase awareness of the Fussy brand and its deodorants.

Audience:
Outgoing, environmentally-conscious young professionals.

Deliverables:
Poster concept for Fussy at M&C Saatchi Open House 2023.

Solution: 

Analysed the Client and Creative Brief and researched the brand. Became inspired by the content on the Fussy website. Brainstormed ideas for both imagery and copy. Collaborated with Jeff West to finalise a slogan. Researched images on Envato Elements to edit into a composite. Started compositing in Adobe Photoshop using the standard visual language of the health and beauty industry, but pushed the creativity further to match the innovation, thoughtfulness and planetary action of the Fussy brand. Created a dramatic image with cinematic qualities based on colour contrast to highlight the important elements. Chose a font that closely resembled the logo to maintain consistency in visual and cognitive cues. Added the slogan and a tagline from the Fussy website to reinforce the value proposition and the desired behaviours.