Challenge: 

Develop a fresh and commercially viable visual language. Embrace playfulness, grunginess, experimentation and speed. Showcase versatility. Develop fresh content and commercial artwork.

Audience:
Creative brands, commercial galleries, collectors of contemporary and digital art. 

Deliverables:
Storytelling artwork to be sold as limited edition prints and NFTs.

Solution: 

Embraced a digital collage technique layering stock photography, geometric elements and typography. Featured positive messaging inspired by current marketing trends. Embraced dynamism and imperfection, inspired by current human-centred trends in graphic design in combination with the output of AI art. Crowd-sourced feedback on the most appealing approach and developed it further. Created a cohesive series of designs to be sold as limited edition prints and NFTs. Succeeded in developing a fresh and commercial style that blends the visual language of graphic design and contemporary art. Delivering the entire process from concept to design to print to product listing.