Challenge: 
Create a print-on-demand Christmas product line as a FayJay sub-brand.

Audience: 
Etsy crafters, scrapbook makers, and card makers, kids and kids-at-heart.

Deliverables:  
Characters, digital assets and products, printed products, logo and brand identity, product shots and videos, digital marketing content.

Solution: 
Created a series of bauble characters encapsulating the diverse and cheery character of the Christmas holiday season. Came up with the “Baubiliy: bauble family” brand name. Created a logo whose main purpose is to introduce the product and its values to the target audience. Developed 2 downloadable digital products as a first step, targeting Etsy’s thriving crafting community. Expanded into print-on-demand products exploring further market opportunities. Developed a keen understanding of printing best practices for a variety of products.